Table of Contents

• Skylark About
  • Name Origin
• Overview
• Engagement Mediums
  • Social Media
  • Website/Newsletter/Email
  • In-Person
• Customer Landscape
• The Beltline
  • Economic Impact
• Ecosystem Value (Pathsync)
• Potential Tokenomic Opportunities

Skylark

Skylark is a platform and toolkit focused on driving engagement for your brand's agenda.

Name Origin

• noun: a bird noted for its prolonged song during hovering flight.

  

• verb: pass time by playing games

  

Overview

Every brand has an AGENDA. An agenda is a series of items or purposes to raise engagement around. Today, SMBs can struggle with engagement and bandwidth/costs of creating Marketing Collateral

The below diagram highlights those potential milestones (items) where engagement opportunities can be enhanced.

Rallying engagement around that agenda starts with building community via Membership. This is where we decided to focus our MVP.